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 A partnership between Disney and the Football Association which succeeded in creating a huge 110% YoY increase in attendance during Girls’ Football Week and a 72% rise in organisers hosting training sessions.


I created and pitched the idea and wrote the initial script for the hero TV commercial which was shown in cinemas and national TV and was voted The Drum Magazine's Creative of the Week.


I also organised a separate photo and video shoot to further support the partnership.


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