The launch of an event series to promote Mickey Mouse & Friends to a new generation of fans - Gen Z. Featuring global superstar, DJ Pee .Wee, AKA Anderson .Paak we created an influencer club event series called House of Mouse.  

My role was to come up with and execute concepts for pre-promotion assets for press and social, making the link between Mickey & Friends and Anderson .Paak. This involved a photography and video shoot in Los Angeles and working with Disney animators to create footage of the characters interacting with DJ Pee .Wee and his music.

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On the night we surprised the crowd with special 'as live' appearances from Mickey and the gang which DJ Pee .Wee could interact with. I was involved with coming up with the ideas for these interactions which were then brought to life by Disney's digital and animation experts.

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The event was a huge success 

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