To support the European launch of Evian's Tsum-Tsum branded packs of lunchbox-sized water bottles I devised a campaign to help parents to encourage their kids to keep hydrated.

 

A campaign site housed a bespoke game which allowed kids to unlock downloads of colour-in characters to build up a frieze of their own.

 

In addition, parents could download a branded hydration chart to remind their kids to drink.