A global launch for the Samsung Galaxy Note II saw the mobile phone company team up with Wreck-It Ralph for their most shared campaign to that point.

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The campaign saw us build a competition microsite which also housed two bespoke mini-games. The site accompanied by rich-media banners including an effective page takeover which was 35 times more effective than the average for rich media creative that quarter.

 

We also created a campaign launch video as well as two short content films starring the crew of the film and the new Samsung device.